You Cannot Choose Your Market
. . . Your Market Chooses You SM
Eighty-seven percent of new advisors leave by the end of their fourth year.
Our clients can help you decide if Critical Contacts is a good fit for you. Read what they have to say about the Invisible Market MatrixTM (IMM) and our services.
“The Invisible Market Matrix assists advisors and their managers from wasting time pursuing unlikely prospects and dead-end markets. The IMM generates an accurate description of an advisor’s target market and instructs the advisor how to rapidly penetrate and develop business within that market.”
Michael Schmitz, CEO, SGC-Financial
“Critical Contacts' tools for developing one’s natural market have been of tremendous value to the young advisors in our NAIFA chapter.” 
Judy Farrell, NAIFA Young Advisors’ Team Chairperson
“Critical Contacts gave me concrete ideas that I was able to implement within hours…and I thought as a professional marketing consultant I already knew all about target marketing.”
Roberta Guise, owner, Guise Marketing and Public Relations
“The IMM quickly produced a profile of my target market that eliminates trial and error prospecting. It showed me better ways to meet people who really want to do business with me.”
Marta Cornejo, Financial Planner
“Critical Contacts makes eminent sense. Now I know how to meet large numbers of prospects in the same places, on a regular basis, over and over.”
Joanne Conrad, One Page Business Plan Consultant
“The Invisible Market Matrix delivered a valid method to quantify the selection interviews and Project 200s for our candidates. The information provided was highly valuable in identifying the best candidates for our agency.”
Matt Bond, Managing Director, SGC-Financial
“The IMM is so intuitive that one immediately understands how to put it into practice to get more business.”
Jim Horan, CEO, The One Page Business Planning Company
“Results are what matter to me – and I got them! Critical Contacts immediately brought me over $5000 in new business. Critical Contacts has a winner for anyone who wants to grow their business."
Carl Gronberg, Executive Coach
“I’ve been a mortgage consultant for more than 30 years and in less than 2 hours, the IMM clarified my target market… and showed me the easiest way to reach my best prospects.”
Steve Oliphant, Mortgage Consultant
“The Invisible Market Matrix provided our management team with spot-on marketing and selection assistance.”
Michael Schmitz, CEO SGC-Financial